Friday, April 29, 2011

Wal-Mart *Revised* Price Matching Policy

A HUGE thanks to Sarah for finding this great update from Wal-Mart and sharing it with us all! It appears that Wal-Mart has updated their Ad Match Policy and I am loving these changes! Wal-Mart will no longer require you to bring in the actual ad to get the price matched. These changes are much more clear, concise, and thorough so check out the entire policy here and make sure you print it and include it with their coupon policy :)

Our Ad Match Guarantee

We’re committed to providing low prices every day. On everything. So if you find a lower advertised price on an identical product, tell us and we’ll match it. Right at the register.

We gladly match the price in the following types of ads:*

  • Buy one, get one free ads with a specified price
    • Example: Buy one for $2.49, get one free (BOGO)
  • Competitors' ads that feature a specific item for a specified price at a specific retailer
    • Example: $2.99
  • Preferred shopping card advertised prices for specific item
    • that are in a printed ad and require a competitor's shopping card for the discount to apply
  • For fresh produce and meat items
    • when the price is offered in the same unit type (lb. for lb.; each for each)

*The following are guidelines and limitations:

  • We will match any local competitor's advertised price.
  • We do not require customers to have the ad with them to honor a competitor's ad.
  • Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.)

We DO NOT match the price in the following types of competitor ads:

  • Items that require a separate purchase to get the ad price
    • example: "Buy [item A] to get [item B] for $C"
  • Items with no actual price that require a purchase to get free product
    • example: "Buy both [items A & B] to get [item C] for free"
  • Items that require a purchase to get a competitors' gift card
    • example: "Buy [item A] to get a $B gift card
  • Buy one, get one free (BOGO) ads with no actual price given
  • Going out of business or closeout prices
  • Percentage off
    • example: "All mascara, 40% off"
  • Competitors' private label price promotions

We do not honor:

  • Ads when the actual price for items cannot be determined.
  • Internet pricing
  • Misprinted ad prices of other retailers
  • Competitor ads from outside of the store's local trade territory

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